For recreational cyclists, there's nothing more exhilarating than the feeling of wind rushing past your face, your muscles working hard, and your heart beating faster. But as you push yourself to go further and faster, you may also experience fatigue and exhaustion, which can hinder your performance. Luckily, there is a natural and effective solution: concentrated beetroot juice.

Here at James White Drinks, we have been making fruit and vegetable juices for over 30 years. Our sports performance range, Beet It Sport, has been the most heavily researched dietary nitrate supplement ever since the University of Exeter research team published the first human study using beetroot juice for exercise performance, in 2008. The results showed that six days of dietary nitrate supplementation with Beet It beetroot juice significantly reduced the oxygen cost of exercise by 5% and delayed the onset of fatigue by 16%. Beet It Sport shots have since been extensively adopted by both the research community and the elite sports world as a natural source and controlled dose of dietary nitrate (400mg per 70ml shot).

But what exactly are the benefits of concentrated beetroot juice for cyclists?

1. Increased Endurance
One of the main benefits of beetroot juice is its ability to improve endurance. Studies have shown that the nitrates in beetroot juice can increase the amount of oxygen that your body can use during exercise. This means that you can work harder and for longer periods of time without feeling as tired.

2. Reduced Fatigue
Another benefit of beetroot juice is its ability to reduce fatigue during exercise. The nitrates in beetroot juice help to reduce the amount of oxygen that your muscles need to function, which means that they don't tire out as quickly. This allows you to exercise for longer periods of time without experiencing the same level of fatigue.

3. Improved Recovery
Beetroot juice can also help to improve recovery after exercise. The nitrates in beetroot juice can help to increase blood flow to the muscles, which can help to speed up the recovery process. This means that you can get back to training sooner and with less muscle soreness.

In conclusion, if you're a recreational cyclist looking for a natural way to improve your performance, then concentrated beetroot juice could be the answer. Beet It Sport shots are a great way to get a controlled dose of dietary nitrate and have been extensively tested by both the research community and elite sports teams. By incorporating concentrated beetroot juice into your training regime, you can improve your endurance, reduce fatigue and improve recovery. So why not give it a try and see the benefits for yourself?